Axioms

We’ve identified 10 Axioms that define why we as a community do what we do and what it means to make better athletes, teammates, and people - explained by the people that make EDGE possible.

LIVE WITH INTENTION, COME BACK TO IT OFTEN.
Intention provides purpose. It's the why that drives our actions in reaching our goals. Revisiting our intention daily is invaluable to keeping up motivation both when things are on and off track. – Coach JRho

EMBRACE WEAKNESSES, THEN SEEK OUT TO DESTROY THEM – NIKE+ RUN CLUB
We become stronger by acknowledging where we can improve and then doing all the things - big and small - to turn that weakness into a strength. This is why we can come back even stronger after injuries. This is why there is always room to improve. The real question is, are you brave enough to embrace your weaknesses and turn them to strengths? And do you have the intensity and passion not only to face them but to destroy them? – Coach Chris

BE BLIND TO FEAR – BRUCE
Bruce, our beloved pug of almost 14 years, represented what most of us seek – bravery, resilience, and persistence in the face of adversity. He taught us to stay the course, even when it’s scary, forever finding ways to make the impossible possible. After all, if you were Blind to Fear, what could you do? So go on, close your eyes. And dream BIG. - Robyn

MEDIOCRITY HAS NO HOME HERE.
This shouldn't be confused with a measure of time or speed, or how elite someone is. It's easy to cut a workout short, do one less rep, skip a session - that's what defines mediocrity. The mind games we play with ourselves determine the outcome. – Brian

YOU ARE STRONGER THAN YOU THINK YOU ARE. YOU CAN GO FARTHER THAN YOU THINK YOU CAN. – KEN CHLOUBER (FOUNDER, LEADVILLE 100)
It's hard to think of being strong when I'm in a dark place, but setting mini goals proves I am stronger than I think. Through these small building blocks, I'm setting myself up for more than previously imaginable. A current goal of mine is to body-weight squat pain-free and every day I work on the smaller things that will help achieve this. You may laugh, but this is a huge achievement out of two dark, injury-ridden years. – Coach Shawna

LISTEN TO THAT LITTLE VOICE WHISPERING IN YOUR HEAD. IT’S TELLING YOU WHAT YOU WANT, HOWEVER CRAZY.
Some of the greatest satisfaction and reward comes from doing things that initially seem crazy to you or others. Listen, let your inner voice guide and inspire. I like to use this reframe when things seem crazy. Impossible yesterday. Possible today. – Coach Matt

DO THINGS THAT MAKE YOU UNCOMFORTABLE. THAT IS HOW YOU GROW. – JOE MADDEN
As athletes, we train to get fitter, stronger and faster yet it is easy to fall into a routine. Whether challenging a constant negative thought pattern or pushing an unprecedented pace, these moments away from what we know can be the most rewarding. It does not do well to fear the unknown. Fear, instead, the idea of becoming complacent and habitual. – Kelsea

IT’S SUPPOSED TO BE HARD…THE HARD IS WHAT MAKES IT GREAT. – TOM HANKS
Finishing my first marathon gave me the confidence to achieve any goal I set out for myself, no matter how grand in size. It made me a stronger person. Now the further the better. I get psyched when I see “20-some miles” on my training calendar – sick I know. I actually get excited to be the sore, hobbling runner you see the day after the race. – Coach Katie

HONOR THE SWEAT BOND.
There's no one who quite gets an endurance athlete, better than a fellow endurance athlete. We're a community of like-minded crazies, united by the understanding of the blood, sweat and tears that go into training. I have never felt more a member of this community than when I was injured. Unable to run, this community showed up for me, lending me bikes, bike shoes, bike shorts, pool access, PT recommendations, and constant check ins on my emotional state. They're the ones I showed up for, cheering at races or coaching at the track. At the end of it all, numbers and times and paces are great, but empowering and supporting other athletes is what this sport is about. – Coach Becca

STAY HUNGRY, ALWAYS.
It’s a feeling deep within you to be better than you were the day before. It’s knowing the only limits that can ever keep you from reaching your goals are the limits you impose on yourself. Staying hungry means acknowledging the limits that confront us day in and day out, and continually deciding to ignore them. - Jaime